From leaky bucket
to loyalty machine.
A walkthrough of what a full MemberGrown engagement looks like — the diagnosis, the rebuild, and the payoff — using a modeled dispensary called Sunset Coast Collective.
- Location
- Long Beach, CA
- Revenue
- ~$180K / mo
- Loyalty base
- 2,400 sign-ups
Chapter 1
The leaky bucket.
On paper, 2,400 loyalty members. In practice, a program on autopilot for three years — points expiring silently, no welcome message, no win-backs. Members were still 54% of revenue, but the program wasn't doing any of the work.
Members active in last 90 days
Higher is better
90-day customer retention
Higher is better
Member average order value
Higher is better
Welcome message
None
Points expiring silently
Yes
Last program change
3 years ago
Chapter 2
The rebuild — four weeks.
One month from kickoff to relaunch. Every week ends with something shipped, not a slide.
Audit & data dive
POS export, cohort analysis, member segmentation, and a scored program audit.
Program redesign
Three-tier structure, compliant reward economics, and a rewritten member journey.
Platform automations
Welcome, birthday, and 30/60/90-day win-back flows wired into the loyalty platform.
Training & relaunch
Budtender scripts, in-store signage, and a relaunch campaign to the full member list.
Chapter 3
After six months.
The program stopped leaking and started compounding. Same store, same staff, same product mix — different loyalty engine underneath.
Activation rate (90-day active members)
Higher is better
90-day customer retention
Higher is better
Member average order value
Higher is better
Lapsed customers won back
Higher is better
Member share of revenue
54% → 81%
Before
After
More of every dollar came from repeat members after the rebuild — fewer one-off, discount-driven visits and more predictable monthly revenue.
The payoff
11× ROI
On the monthly retainer, month after month — not a one-time launch bump.
Incremental revenue
~$24K/mo
MemberGrown retainer
$2K/mo
Net multiple
≈ 11×
$24,000 ÷ $2,000 ≈ 11× monthly return
Want numbers like these?
Start with the free audit.
20 minutes, no pitch deck. We'll walk your program with you and send a written scorecard after.
Sunset Coast is a fictional dispensary. Figures are modeled from published industry benchmarks (Flowhub, Cannabis Business Times) and typical program outcomes, not a specific client engagement.