The Cannabis Loyalty Program Audit Checklist

Program Structure

A typical customer reaches their first reward within 3–4 visits.
Reward economics keep every discounted sale above California's 1.5x-wholesale price floor.
Tiers or milestone rewards exist beyond basic points (VIP tier, birthday, spend milestones).
Program rules are written down and visible in-store and online.
Rewards are structured as discounts/points — never free product as a purchase incentive (CA rule).

New members get a welcome message within 24 hours.
A first-purchase incentive pushes members to earn or redeem fast.
You know your 30-day activation rate (% of new members earning a first point).
You know your redemption rate (industry average is ~7% — beating it is pure upside).
Points never expire silently without warning messages.

Your loyalty platform is integrated with your POS — points accrue automatically.
Automations you pay for (welcome, win-back, birthday) are actually switched on.
You use more than 30% of the features in your loyalty platform plan.
Your member data is exportable and owned by you.